Some of the things I learnt from the Fashion Summit I attended this past week:


1

KNOW YOUR STUFF

Learn! Learn! Learn! you can never know enough so keep looking for new ways to learn. Do not be afraid to ask questions, remember: “he who asks questions never misses his way


 

2

THE DEVIL IS IN THE DETAILS

Pay attention to details, details are what separate professionals from amateurs


 

3

ALWAYS HAVE FRESH IDEAS

Do something new, always go back to the drawing board to come up with new ways to express your brand


 

4

CONCEPTUALIZATION

Have a clear concept for your brand and build on this to form your brand identity. Do not go into any campaign blindly, every image you put out must identify with the concept of your brand

 


5

PHOTOGRAPHY

Photography is extremely important for every fashion entrepreneur. You need a good fashion photography plan in order to sell your brand and not just the product. What kind of pictures do you have on your social media page? What do these pictures say about your brand?


 

Bisoux

.D.

 

 

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