Gladys Douglas lives in Port Harcourt and is the CEO of Gladshair. Though her hair brand slogan says “let your hair define you”, Gladys understands the importance of a slamming outfit, especially when you’re expecting to have meetings with investors.
Working with Gladys I chose outfits that were semi-formal because I didn’t want to have her looking stiff and I really wanted each one to be a bit edgy.
The main point was to find ways to recycle her wardrobe pieces as she had recently lost a lot of weight and was having trouble finding what to wear. There was actually no shopping involved, and though this broke my heart, I found the experience challenging as I had to do a lot of convincing before she could see the potential in some of her clothes which had already found their way to the trash pile.
Speaking of Gladys’ trash pile, you wont believe the goodness that I discovered…. at this point I need to state emphatically that baggy is definitely the new cool!
P.S. I’m not encouraging you to keep your oversize clothes after a weight loss because they might subconsciously motivate you to gain some weight, all I’m saying is that before you actually trash your trash pile, you might want to call me to pick out the treasures within.
My favorite outfit of the lot I picked out for her was this pair of mom jeans which i paired with an over-sized denim shirt with one of her many colorful abstract print vintage blouses, finished off with black fringed block heeled sandals and an over-sized clutch. This outfit which I nicknamed the big bang because it totally came together and popped had Gladys looking like she stepped out of an 80’s vogue magazine.
People tend to be uneasy wearing clothes picked out by someone else, especially in a case like hers where she was very convinced they didn’t fit right so it was so exciting to see her embrace everything I picked out for her with confidence.
I guess you can already tell by now that the best part of working on Gladys’ wardrobe was all the fun we got to have as I photographed her. The outfits totally brought out her inner model as she struck a pose for my camera.
I bet she’s glad she trusted me with her wardrobe…… I know I am. I cant wait to work on the ‘Gladshair’ brand campaign.